Bill was our founder, fearless leader and friend. Eight years after launching his ski business, Bill and his wife built a pool in the family backyard, and Shirley ordered garden furniture from one of the major department stores. His daughter Bonnie remembers, “That’s when Dad realized there was an opportunity for The Sign to stock good quality chaise lounges and chairs in the summer months. He knew if he and Mom needed some, our customers would too.”
Bill’s instincts were right on the money, and the following year the summer showroom became a permanent part of his business model. To this day, everything we do at THE SIGN is informed by Bill’s commitment to quality and his passion for enjoying the best that life has to offer. We miss him every day, and we are honoured to carry on his legacy.